Aim of article is to analyze marketing mix theoretical aspects. The marketing mix and the 4 ps of marketing are often used as synonyms for each other. The term is widely used and applied indiscriminately to a broad range of marketing models used to evaluate different components of marketing plans, such as advertising, promotion, packaging, media weight levels. Learn fundamentos del marketing mix from ie business school. Pdf paper focus on the importance of the first element of the marketing mix, the product. Pdf marketing mix practices in the industrial market. Borden harvard business school marketing is still an art, and the marketing manager, as head chef, must creatively marshal all his marketing activities to advance the short and long term interests of his firm. In todays world, marketing concept has gained special importance. Created using powtoon free sign up at create animated videos and animated presentations for free. This research aims to study marketing mix and its elements especially the four ps including product, price, place and promotionin the industrial market.
Produit ou service, prix, distribution et communication. Las 4 p del marketing mix con ejemplos entrepreneursfight. The article discusses that marketing mix is one of the main objectives of the marketing mix elements for setting objectives and marketing budget measures. Ihave always found it interesting to observe how an apt or colorful term may catch on, gain wide. The ps, cs, as and os can be combined when looking at the marketing mix.
It is the second largest hypermarket chain in the world in terms of outlets and revenues, only next to walmart. The concept of the marketing mix guillaume nicaise. Your marketing mix should be something you pay careful attention to because the success of your business depends on it. Marketing mix is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market. Marketing mix producto 4 p del marketing slideshare. As a business manager, you determine how to use these variables to achieve your profit potential. The main aim of the analytical part is to conduct a marketing mix analysis on a chosen company and to recommend possible actions that can improve 4ps of the company based on the.